Style guide

Style Guide | Merchants and Professional Collection Bureau, Inc.

Style Guide For Merchants and Professional Collection Bureau, Inc.

Branding

  • Logo version 1
  • Logo version 2

    Favicon

    Favicon version 1

Colors

Color Swatches

  • #fc303e
  • #74cfe4
  • #2a2e36
  • #e6e6e6
  • #ffffff

Color Palettes

  • #c6eaf2
  • #8dd7e8
  • #74cfe4
  • #f25963
  • #da323d
  • #fc303e
  • #676769
  • #3e4148
  • #292d36
  • #f9f7f7
  • #ff9600
  • #e6e6e6
  • #fff

Background

Company Information

Merchants and Professional Collection Bureau, Inc. is a full-service debt collection agency serving Austin, Texas and the surrounding areas. Since 1965, we have been setting industry standards for dependable debt recovery strategies and accounts receivable management. We have been exclusively endorsed by The Travis County Medical Society since 1988.

Audience

  • Bread and butter customer: Small and mid-sized healthcare practices/clinics with multiple practitioners in D/FW, Houston, and San Antonio
    • Cardiology
    • Dermatology
    • OB/GYN
    • Orthopedic
    • “Multidisciplinary practices”
  • Ideal customer: Large medical practices with 100+ practitioners
  • Other audiences:
    • Utility companies
      • Electric cooperatives
      • Municipal utilities
    • Residential
    • Commercial
      • Retail operations

CONTENT STYLE OVERVIEW

  • Content Principles and General Guidelines Our content is designed to be
    • Clear
    • Concise
    • User-friendly

Copy for the MPB website and marketing materials should be personable and helpful while maintaining professionalism and reflecting our position as an established firm with a long-standing reputation. Unlike our competitors, we stay away from technical jargon or flowery language. Content should be easily understood by someone with a high school education.

Brand Personality

We are a responsive, approachable brand with dedicated service representatives who know our clients by name. We are large enough to provide a wide range of services but small enough to create a personal connection with clients. We are clean, straightforward, and a little old school — in the best possible way. We are up front with our clients: no funky fees, no complicated contracts, and no locked-in time commitment. Our reputation and our results are how we keep clients.

GRAMMAR AND PUNCTUATION

  • Style guide. Use APA style for digital and marketing content
  • Spelling: Use American English spelling and the Merriam Webster dictionary for reference.
  • Oxford commas. Use oxford commas for clarity.
  • Special terminology.
    • Never use the term “credit bureau” when referring to MPB. Use the term “collections bureau” instead.
    • Use the term “national credit reporting repositories”
    • Don’t use “credit reporting agency” when referring to credit repositories

Typography

This is Heading 1

This is Heading 2

This is Heading 3

This is Heading 4

This is Heading 5
This is Heading 6

Intro

This is an introduction text. Lorem ipsum dolor sit amet, consectetur adipiscing elt. Cras dapibus vulputate diam eu pretium.

Text

This is text XXS

This is text XS

This is text base

This is text regular

This is text medium

Blockquote

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Buttons

Icons

Form





Contact me by phoneContact me by email

List

Basic List

  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5

Plain List

  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5

Tight Spacing Between

  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5

No Space Between

  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5

Inline List

  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5

Style Position Inside

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Font

h1,h2,h3,h4 font-family: ProximaNova Semibold;

h5,h6 font-family: ProximaNova Semibold;

p ProximaNova Regular

Button, a, ul, li, blockquote, span font-family: ProximaNova Semibold;

Two Box Layout

Three Box Layout

Four Box Layout

Information Blocks

Accounts are reported to the three major credit repositories on a monthly basis, unless you specify otherwise.

State of the Art technology to assist our highly trained professional debt recovery agents.

24/7 access to your secure client view account to review balances, report payments and upload new accounts.

Accounts are reported to the three major credit repositories on a monthly basis, unless you specify otherwise.

State of the Art technology to assist our highly trained professional debt recovery agents.

24/7 access to your secure client view account to review balances, report payments and upload new accounts.

Image Layout Design

Endorsements

MPB has shown the flexibility to operate their collection procedures to fit our particular needs. We can recommend MPB for collection services without hesitation.

Receivables and Collection Manager Client since December 1997

MPB has shown the flexibility to operate their collection procedures to fit our particular needs. We can recommend MPB for collection services without hesitation.

Receivables and Collection Manager Client since December 1997